A New Lens Designed for Reliable, Superior Comfort – All Month Long
ACUVUE® VITA™ Brand Contact Lenses with HydraMax™ Technology work with tear film components to maximize and maintain lens hydration, resulting in superior patient ratings for "Overall Comfort" compared to leading monthly lenses.
The Opportunity: Monthly contact lens patients want a full 30 days without having to compromise on comfort – and current lenses are falling short. Two-thirds of monthly patients experience comfort related issues and 82% of these patients report feeling frustrated, annoyed, or inconvenienced by these issues.
A New Monthly Contact Lens: NEW ACUVUE® VITA™ Brand Contact Lenses with HydraMax™ Technology have been designed to provide reliable, superior comfort – all month long. HydraMax™ Technology maximizes hydration by allowing the maximum amount of hydrating agent to be integrated throughout the lens. It then maintains hydration by allowing the optimal distribution and density of beneficial lipids into the lens matrix to help reduce the rate of evaporation through the lens. Improved lens hydration can lead to reduced lens awareness, and ultimately improved patient comfort.
The Results: Patient ratings for ACUVUE® VITA™ were superior for "Overall Comfort" compared to other leading monthly lenses at weeks 1, 2, 3 and 4. In addition, patients' rating of ACUVUE® VITA™ were also superior for "Overall Quality of Vision."
Dr. Kannarr practices in Pittsburg, Kansas. He received compensation from Johnson & Johnson Vision Care, Inc., for his participation in clinical studies and his time in preparing this article.
ACUVUE® VITA™ Brand Contact Lenses are indicated for vision correction as a daily wear lens with one-month recommended replacement. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available by visiting www.acuvueprofessional.com or by calling 1-800-843-2020.