'Effective marketing isn't about telling people how wonderful you are. It's an ability to make the consumer feel wonderful.'
Vice President, OAA
'Get involved however you can.
Together we can make changes that improve
and strengthen. What you do matters.'
'You can’t go back and change the beginning,
but you can start where you are and
change the ending.' ~ C.S. Lewis
Real people. Real experiences.
"Attending the OAA Leadership Conference … being on the forefront, walking in the footsteps of amazing leaders, past and present … I believe I can only fortify the industry."
Tyrone Wilson, LDO
"The annual OAA Leadership Conference has helped me to make my job a profession that I’m proud to be involved in. I’ve gone from ‘just an optician’ to someone who’s involved in paving the way for the future of opticianry."