'Effective marketing isn't about telling people how wonderful you are. It's an ability to make the consumer feel wonderful.'
'Recipe for success:
1. Find the best people. 2. Give them what they need. 3. Get out of the way.'
Real people. Real experiences.
"Attending the OAA Leadership Conference … being on the forefront, walking in the footsteps of amazing leaders, past and present … I believe I can only fortify the industry."
Tyrone Wilson, LDO
"The annual OAA Leadership Conference has helped me to make my job a profession that I’m proud to be involved in. I’ve gone from ‘just an optician’ to someone who’s involved in paving the way for the future of opticianry."