First Things First (Don't Miss This!)
The OAA is convinced beyond any doubt that widespread branding and marketing of the field of opticianry itself is vital. We've found that average consumers no longer know the difference between an optician and an optometrist, or even an obstetrician (yes, quite literally). The very survival of our field depends on our collective effort to educate consumers regarding exactly who we are and what we do.
From buttons to billboards, the OAA is continually seeking ways to expand the public's knowledge of our field and why we as qualified opticians matter to their daily lives.
The main goal of the OAA is to provide the means by which many individuals from across the country can band together with one unified voice. There really is strength in numbers. This is particularly true in the case of branding and marketing. Together, we can create and share one cohesive message that brings exponential awareness and positive change.