And we — both as individuals and as an industry — have needed to change right along with it.
PRIDE. POWER. PROGRESS.
This is the tagline of the OAA. Along with that, however, the OAA has long been known for two other key phrases:
These are more than words. They are guiding principles. And at no time in the past have they meant more than they do right now.
Cool event title. But what does it mean?
It's more than just marketing.
When the world begins to feel like it's closing in, the tendency can be to withdraw. To get smaller. We've read your emails over the last year. And we understand. But the OAA, the field of opticianry and you as a professional have worked too hard and come too far to move backward or even to just accept the status quo. In fact, we've never been more optimistic about our ability to move forward and to achieve greater things.
Last year's conference theme was "Unlock Your Vision." We opened ourselves up to new ideas, new ways of approaching the field and our place in it. This year, we want to move on those ideas and concepts and bring them to life.
Instead of doing less, we want to encourage you to do more than you thought possible.
In addition to some familiar faces from OAA and State leadership, we are extremely proud and grateful to be able to bring in event speakers, breakout moderators and panelists who are among the most knowledgeable, energetic, passionate, diverse and highly-respected leaders in the industry.