Branding
The OAA is convinced beyond any doubt that widespread branding and marketing of the field of opticianry itself is vital. We've found that average consumers no longer know the difference between an optician and an optometrist, or even an obstetrician (yes, quite literally). The very survival of our field depends on our collective effort to educate consumers regarding exactly who we are and what we do.
From buttons to billboards, the OAA is continually seeking ways to expand the public's knowledge of our field and why we as qualified opticians matter to their daily lives.
The main goal of the OAA is to provide the means by which many individuals from across the country can band together with one unified voice. There really is strength in numbers. This is particularly true in the case of branding and marketing. Together, we can create and share one cohesive message that brings exponential awareness and positive change.
HELPING AMERICA SEE
You may already have seen the "Helping America See" campaign logo popping up in your area. Please use the resources below freely and creatively. We've provided all the files you'll need, which are yours to download and use at no charge.
VISION CARD
Use this print-ready resource to order Helping America See vision cards for your practice or office. While serving the function of a standard vision card, help your clients understand the importance of trusting a qualified optician for their eyecare needs — and help increase brand awareness for every American optician.
DOWNLOADABLE Logos:
Customizable Apparel & More
WHAT IS AN OPTICIAN? (PSA)
This 30-second video PSA was the Grand Prize Winner of our Great American Optician contest. Watch it. Share it on social media. Or post it to your own website (embed code provided below).
watch the video here
Copy and paste the YouTube link below to social media:
https://youtu.be/eJhx5gtVzIQ
WHAT WE DO (PSA)
This video campaign is our shortest to date, proving again that SIMPLE works. Watch it here. Share it on social media. Or post it to your own website (embed code provided below).
Watch the video (with OAA logo)
Copy and paste the YouTube link below to social media:
With OAA logo: https://youtu.be/c_rLDgNbQzA
Without OAA logo: https://youtu.be/KCbZfSA2f8Q
WE HELP YOU SEE (VIDEO SHORTS)
The We Help You See is our first video campaign series, designed with social sharability in mind and with the goal of increasing public awareness and understanding of the term 'optician' in a friendly and meaningful way.
watch the video here
Copy and paste the YouTube link below to social media:
https://youtu.be/yHEy-cm0JeQ
watch the video here
Copy and paste the YouTube link below to social media:
https://youtu.be/gzxKnKEnwsI
watch the video here
Copy and paste the YouTube link below to social media:
https://youtu.be/7qenj7hAsVg
